VP of Marketing

Denver or Remote
Job Type
Deadline for Applications
How to Apply
Please email your resume and brief cover letter to: team@donegood.co
Where to Apply


We started DoneGood because we believe that the dollars we all spend are the world’s most powerful force for change. Americans gave $390 billion to charity last year—but we spent $130 trillion buying stuff. If even a fraction of that spending can also reduce poverty, fight climate change, and otherwise make the world better, the impact is enormous!

DoneGood (www.donegood.co) makes it quick, easy, and affordable to use our purchasing power for good every time we shop online. Forbes called DoneGood “The Amazon for Social Good.”

On the DoneGood Shop site users can instantly search—and save on—tens of thousands of products from hundreds of DoneGood-approved brands. The DoneGood browser plugin automatically recommends socially and environmentally responsible alternatives as you shop on Amazon, Google, or big-name retailers’ sites.

With over 100,000 users and hundreds of ethical and sustainable partner brands, DoneGood has helped conscious consumers divert hundreds of thousands of dollars to companies that do good.

DoneGood is a Certified B Corporation “Best for the World” Awardee and Public Benefit Corporation (PBC), so our values are baked into our company’s DNA. We are a growing startup that has quickly generated praise from users, partner brands and organizations, and national media outlets like Forbes, Mashable, WIRED, USA Today, and many others.


DoneGood’s VP of Marketing role is the top marketing position in the company. This entrepreneurial-minded person will lead DoneGood’s marketing efforts, and will also be critical in discussions related to the overall strategy, vision, and direction of the business.

We are looking for an impact-driven e-commerce growth specialist. The ideal candidate knows how to get a message in front of the right audience at the right time to motivate them to act. The VP of Marketing will work closely with our heads of Technology, Data, and Partnerships to imagine, plan, and execute digital strategies that grow our audience and further inspire our existing community.

If you’re creative, passionate, and purpose-driven, and you care about creating positive social change, this is a job you’ll love a lot!

Job Description:

Oversee all aspects of DoneGood’s digital marketing and communications strategy.

– Managing the design, production, and distribution of all content across the DoneGood website, blog (i.e., SEO), email, and social channels from copywriting to visual design
– Growing, managing, and monitoring the DoneGood member community across the platform as well as email and social media to drive engagement, retention, and sharing
– Developing multi-partner cross-promotional campaigns, featured offers, and other strategies to highlight the brands on DoneGood
– Managing large-scale cross-platform paid digital marketing campaigns including display, social, search, remarketing, and other channels that drive user growth and sales
– Building a DoneGood ambassador program and creating campaigns, tools, and incentives to encourage user referrals and social sharing
– Working with the product team to develop purchasing funnel mechanisms to drive user growth, retention/ loyalty, and sales including web pop-ups, automated email campaigns (e.g., abandoned cart reminders), rewards programs
– Acquiring quantitative and qualitative data through user research, market/competitive analyses, and experimentation (e.g., A/B testing, survey data, usability studies) to inform product decisions

Ideal Candidates:

– You have at least 3 years of experience marketing e-commerce products or consumer technology
– You can seamlessly balance the needs DoneGood’s business with those of our partners and users
– You’re a natural collaborator that loves combining qualitative and quantitative information and to make smart decisions (even when limited data exists)
– You’re curious and aren’t afraid to try new things and sometimes fail (because jobs provide a good learning experience and startups are the ultimate petri dish)
– You are a patient, thoughtful leader who is comfortable navigating the ambiguity of a growing startup
– You care about the world you live in and want to work to make it better

Work Conditions:

– On-the-job fun; it’s a startup, it should be fun
– Flexible schedule; it’s a startup and we’re a small team—this means schedules can be very flexible! (on the flip side, sometimes we have to move quickly outside of regular business hours to address emergencies and meet deadlines. Still, we try to take care of each other and make sure we all have a healthy work/life balance, and can work on our own natural rhythms).
– An inclusive, collaborative and welcoming work environment
– Off-site work at events or short travel stints from time to time if necessary

Bonus Qualifications:

If the job description and work environment sound exciting, and you see yourself reflected in the “ideal candidates section” listed above, we strongly encourage you to apply and talk with us.

The following are bonuses:
– You’ve helped launch and grow a startup, especially a double-sided e-commerce marketplace
– You have experience/familiarity with social enterprises (having worked for one or for an organization that promotes them, or you’ve blogged about them, shopped with them, or what have you)
– You’ve spent time working to create the change you believe in—whether as a paid staffer or volunteer for an NGO, community organization, campus organization, political campaign, church group, workers’ rights group, organization supporting underrepresented communities, etc.
– You have a college degree

Salary and equity offering are commensurate with experience. All full-time employees are offered health care and other benefits.

DoneGood, PBC is extremely committed to creating a diverse team from all walks of life and lifestyles, with unique and varying experiences and viewpoints, and to creating a welcoming and empowering environment for all. DoneGood provides equal employment opportunities to all employees and applicants for employment without regard to race, ethnicity, color of skin or hair or eyes or anything, gender identity, sexual orientation, religion, national origin, age, disability, marital status, previous criminal conviction, or anything else that doesn’t have any damn thing to do with how well you’ll get the job done.

If you identify with an underrepresented group or background, we are grateful for your application!