It's easy to affirm that financial inclusion is increasing. It's more difficult – because of a lack of reliable and actionable tools – to determine how adults derive value from financial inclusion. To address that need, insight2impact recently developed and tested a needs measurement framework concept that takes users’ actual usage patterns into consideration.
Not all people value the same things. This is crucial information for social entrepreneurs working across cultures, says the author, Andrea Nelson Trice, who conducted more than 70 related interviews around the world. She offers a few tips to social entrepreneurs on how they can make sense of their customers' differing priorities and dreams, and how these might impact an enterprise’s success.