Eugenia Rosca's study of small enterprises in BOP markets reveals that many of them have similar characteristics and are founded to respond to highly pressing local issues. The businesses usually identify a social need and develop a market to address it; then, in time, around one-third of them reported an increased orientation toward economic goals. To be successful, they should acquire skills, resources and capabilities for both social and economic activities.
"The livelihoods of the rural poor are literally consumed by other organisms in complex ecological systems," explained Matthew Bonds, a visiting assistant professor of medicine at Stanford and co-author of the study published in Nature Ecology & Evolution. "The environment's influence on poor rural economies makes them fundamentally different from the economies of more developed countries."
To be contributed by the company, its bottling partners, fruit suppliers and processors, the amount will be for the entire supply chain from "grove to glass through a concept called 'Fruit Circular Economy'," Coca-Cola India said in a statement.
- South Asia