Social Protection Goes Digital: Lessons From an Innovative, WhatsApp-Driven Outreach Campaign in Paraguay
The COVID-19 lockdown has reshaped social policy in Paraguay, as programs that depended on face-to-face contact to reach participants suddenly found themselves unable to conduct their usual outreach. Cristina Heisecke, Carolina de Miranda and Mauricio Royg of Fundación Capital share lessons from an innovative solution to this challenge: a digital campaign that used WhatsApp to offer a remote alternative to the in-person training and coaching of the country's flagship cash transfer program.
In the payments industry, they’re known as remittances. But for the recipients of the cross-border money transfers and peer-to-peer (P2P) payments usually associated with developing economies, they are lifelines.