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Why Focus Groups Aren’t Enough: A Surprising Lesson in Marketing Insurance in Africa
Building a customer-centric company naturally requires engagement with end users. But as digital insurance provider Inclusivity Solutions discovered, sometimes just speaking to customers is not enough. Tyler Tappendorf discusses how the company combined customer feedback with more quantitative data, after focus group input conflicted with real-world results in marketing campaigns in East Africa.
- Categories
- Inclusive Fintech
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Allianz invests $100M in micro-insurer BIMA
Allianz has invested $96.6 million in micro-insurer BIMA, which sells insurance by mobile phone in Africa, Asia and Latin America, Germany’s largest insurer said on Tuesday.
- Categories
- Investing
- Region
- Sub-Saharan Africa
- Tags
- insurance, microinsurance
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The company that turned African telcos into insurance brokers
In the early 2000s, UK-born Richard Leftley spent two weeks doing voluntary work in Kitwe, northern Zambia. During his stay, he met a woman who described her life as “a game of snakes and ladders” – no matter how hard she worked to get herself out of poverty, she kept finding herself right back where she started every time life rolled the dice against her.
- Categories
- Entrepreneurship
- Region
- Sub-Saharan Africa
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Report: 52 Million People in Latin America Protected by Microinsurance
More than 8.2% of the population in Latin America and the Caribbean had at least one microinsurance policy as of December 2016, with 52.1 million people insured corresponding to USD 420 million in Gross Written Premiums.
- Categories
- Uncategorized
- Region
- Latin America
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First-of-its-kind report highlights enormous potential for developing mutual and cooperative insurance for the poor in India
With about 600,000 cooperatives in the country with a collective membership of over 250 million people, the potential for developing mutual and cooperative insurance for the poor in India is enormous.
- Categories
- Uncategorized
- Region
- South Asia
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LeapFrog announces USD 180 million investment in Enterprise Group Ltd
LeapFrog Investments, the profit-with-purpose investor in emerging markets, today announces a total investment of USD 180m in Ghanaian financial services market leader, Enterprise Group Limited (Enterprise Group). The transaction draws from a USD 350m separately managed account, LeapFrog Strategic African Investments (LSAI), which was established in 2016 to access high growth markets in Africa.
- Categories
- Investing
- Region
- Sub-Saharan Africa
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Cashless Hospitalization, Premiums of $3.90 a Year … and the Program Pays for Itself
Beset with high levels of preventable illness and avoidable hospital admissions, India needs a risk coverage instrument that shields poor and low-income households. Grameen Koota thinks it's found one; the microfinance organization's insurance plan offers a variety of medical services at an annual premium of $3.90, capturing the pricing benefit of risk-pooling between different households.
- Categories
- Entrepreneurship, Health Care
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Two-Sided Mobile Platform Creates ‘Network Effect’ to Help Patients, Health Clinics
The private health sector, where a large percentage of people in developing countries seek care, is fragmented and marked by poor quality and high prices. Two interlinked programs conceived by a group in the Netherlands – M-TIBA and the Medical Credit Fund – are attempting to address this problem at large scale. Both have achieved remarkable growth within a short period.
- Categories
- Health Care, Technology
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