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Developing Social Entrepreneurs into Sales Leaders: Effective Practices to Adopt – And Common Mistakes to Avoid
Succeeding in social business requires entrepreneurs to exert strong executive leadership in multiple business functions. As Scott A. Roy at Whitten & Roy Partnership argues, one such area is sales, which is often a weak point for social entrepreneurs, even though it's the revenue generator for their companies. He shares some essential sales development practices – and common mistakes – that social entrepreneurs in emerging markets need to understand to optimize their own sales efforts and maximize their business success.
- Categories
- Entrepreneurship
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Doing Good By Selling Well: How Social Enterprises Can Transform Their Sales Strategies by Boosting Customers’ ‘Decision Intelligence’
A social enterprise may have a brilliant product, local production and an affordable price point – but unless it has an effective and ethical sales strategy, it will struggle to fulfill its mission, says Roy Whitten of Whitten & Roy Partnership. He explains how traditional, pressure-filled sales methods can create distrust among customers and encourage bad behavior among salespeople, and explores the advantages of a more ethical approach based on boosting customers' "decision intelligence."
- Categories
- Entrepreneurship
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Creating Sustainable Last-Mile Distribution for Beneficial Products: Two Network Archetypes (and How They Can Scale Up)
Last-mile distributors (LMDs) are critical to getting beneficial goods to underserved populations in hard-to-reach areas. Lucie Klarsfeld McGrath of Hystra and the Global Distributors Collective shares the results of a detailed analysis of these crucial distributors, which fall into two archetypes: local livelihood LMDs and dedicated salesforce LMDs. She explains the characteristics of each group and discusses what they bring to manufacturers, service providers, funders and other organizations looking to work at the last mile.
- Categories
- Entrepreneurship
- Tags
- distribution, entrepreneurship, sales, scale, SDGs, sustainability
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Farmers Turn to Mobile Apps as Traditional Markets Shut Down
Farmers and fresh produce traders in the South Rift region have turned to social media and farm-based sales to bridge the market gaps brought by the Covid-19 pandemic.
- Categories
- Agriculture, Coronavirus, Technology
- Region
- North Africa & Near East
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