Doing Good By Selling Well: How Social Enterprises Can Transform Their Sales Strategies by Boosting Customers’ ‘Decision Intelligence’
A social enterprise may have a brilliant product, local production and an affordable price point – but unless it has an effective and ethical sales strategy, it will struggle to fulfill its mission, says Roy Whitten of Whitten & Roy Partnership. He explains how traditional, pressure-filled sales methods can create distrust among customers and encourage bad behavior among salespeople, and explores the advantages of a more ethical approach based on boosting customers' "decision intelligence."
Creating Sustainable Last-Mile Distribution for Beneficial Products: Two Network Archetypes (and How They Can Scale Up)
Last-mile distributors (LMDs) are critical to getting beneficial goods to underserved populations in hard-to-reach areas. Lucie Klarsfeld McGrath of Hystra and the Global Distributors Collective shares the results of a detailed analysis of these crucial distributors, which fall into two archetypes: local livelihood LMDs and dedicated salesforce LMDs. She explains the characteristics of each group and discusses what they bring to manufacturers, service providers, funders and other organizations looking to work at the last mile.
Farmers and fresh produce traders in the South Rift region have turned to social media and farm-based sales to bridge the market gaps brought by the Covid-19 pandemic.
- North Africa & Near East