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Sell Benefits, Not Features: Why Social Enterprises’ Marketing Shouldn’t Focus on Their Impact
Social enterprises tend to put their positive impact at the center of their marketing efforts – after all, that's the passion behind their business. But according to storytelling strategist Menno Moffitt de Block, there's a problem with that approach: Many people may care about this impact, but few care enough to change their purchasing decisions because of it. He explains why these businesses should focus primarily on their benefits to the customer – not their social impact.
- Categories
- Entrepreneurship
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Press Release: Acceso, Formerly CGEP, Announces Its Transition Into a New, Independent Entity to Advance Its Work of Lifting Small Producers out of Poverty Through Market-Driven Social Enterprise
Acceso’s current focus remains building, managing, and scaling agribusinesses in Latin America and the Caribbean to sustainably lift farmers and fishers out of poverty, and identifying opportunities for future replication.
- Source
- Press Release
- Categories
- Agriculture, Entrepreneurship
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A Future Beyond Short-Term Profit: A Movement Builds for Mission-First Business Structures
Business as usual is not working to solve major world problems—in many cases it’s actually causing them, due to flaws built into the foundation of conventional business and investing structures. Jasper van Brakel of RSF Social Finance discusses how this realization is sparking a grassroots global movement behind mission-first business, rooted in stakeholder governance and seeking profit as an engine for creating social, cultural and ecological good.
- Categories
- Entrepreneurship
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Report: Social Enterprises Neglected in Uganda
A new report entitled ‘The Status of Social entrepreneurship in Uganda’ said social enterprises suffer from lack of access to cheap credit; they do not have the space and environment for growth.
- Categories
- Entrepreneurship
- Region
- Sub-Saharan Africa
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Press Release: EcoVadis Secures c. $200M Investment from CVC Growth Partners to Accelerate Adoption of Sustainability Ratings Throughout the Globalised Economy
This transaction represents one of the largest investments in the ESG space to date and reflects a shared long-term vision for the importance of ESG to business success. EcoVadis will leverage the funding to scale globally and ingrain sustainability, fair labour practices and ethics into enterprise supply chains and business commerce.
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Employment, Entrepreneurship and Data: Announcing NextBillion’s 2020 Special Series
NextBillion is pleased to announce the topics of our 2020 special series. These three year-long series will cover innovations and challenges in employment, the "untold stories" of social entrepreneurs, and the risks and opportunities of Big Data. Each will be managed by a different member of our editorial team. Check out the descriptions here, and email the appropriate editor if you’d like to discuss a potential guest article. We’re looking forward to following the discussion!
- Categories
- Entrepreneurship, NextBillion Originals, Technology
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Built to Scale? Growing Pains Hit Cambodia’s Businesses for Good
With the ‘Markle Sparkle’, the little-known business - which employs survivors of human trafficking and other vulnerable women to make ethically sourced, environmentally friendly jeans - exploded. However, the spotlight also created a dilemma for the young social enterprise - or business using profits for good.
- Categories
- Entrepreneurship
- Region
- Asia Pacific
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Five Ways the Private Sector Can Align with the Sustainable Development Goals
How can the private sector advance the UN’s Sustainable Development Goals, and what’s the best way to measure the success of these efforts? Those questions were among the topics explored at the recent Sustainability and Development Conference at the University of Michigan. Yaquta Kanchwala Fatehi and Dana Gorodetsky at the William Davidson Institute attended the event, and they share some essential insights on the private sector’s role in supporting the SDGs.
- Categories
- Agriculture, Entrepreneurship, Environment, Impact Assessment
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