Development organizations and donors often measure impact by asking if their target population was lifted, to some degree, out of poverty. But as Henok Begashaw at iDE argues, traditional impact measurement approaches centered around poverty reduction — like household surveys designed by outside technical experts — can fail to capture the key outcomes of an initiative. He explores the benefits of a locally led measurement approach that allows organizations to develop a rich picture of project outcomes, based on what beneficiaries themselves say is important.