48 practices and lead to new solutions that will increase gender-equitable outcomes. Widely accepted “gender neutral” design is  being exposed as anything but  and members are working to break silos within the financial services and women’s empowerment fields. At the same time members are questioning the assumption that access to financial services invariably results in economic benefits for women, analyzing the distinction between women’s access, control and usage of financial services. COP is actively developing common learning agendas and various platforms for sharing emerging practices and key levers of change. Pressing challenges identified to date include consensus on measurement frameworks for women’s financial inclusion, understanding social norms, identifying scalable innovations, the evolving role of data—as well as the promise and limitations of emerging technology. It will be important to bear in mind that what has worked in one context will not necessarily work in another. For example, in  Kenya, the introduction of mobile money has helped women in the poorest households move from agriculture into business, and increase incomes and employment opportunities. In Pakistan, where only 0.3 percent of women sampled by the recent financial inclusion insights survey have a mobile money account, inclusive digital transformation seems further away. Community members Care, the Grameen Foundation and Women’s World Banking, as well as Oxfam and Women for Women, have been pursuing transformative interventions tailored to country, community and household contexts and are sharing their approaches so that more institutions will engage on the topic of restrictive social norms when promoting women’s financial inclusion. Community members including the IFC are collaborating to determine the role of agent networks in delivering mobile financial services. Working as agents has the potential not only to empower the women agents, but can also help reach more women with services—though once again this can be very context-specific. GSMA has trained manycommunitymembersonitsnewlydevelopedtoolto better understand women’s digital customer journey and where they drop out along the way. Financial diaries by community members such as Microfinance Opportunities and CGAP are giving us details about women’s economic lives, and with the proper exposure and interpretation can feed into policy guidance provided by members such as Alliance for Financial Inclusion, as well as into innovative product development. Finally,toknowwhetheroureffortsarehavingmeaningful impact, we will need to agree on what we are measuring and have the data to analyze. COP members have called for greater consensus on how to measure women’s empowerment through financial inclusion. Women’s World Banking Empowerment framework and the Africa Gender Innovation Lab’s methods for measuring agency are among the efforts under way to do this and data sets are being reviewed for completeness and comparability to avoid duplication of efforts. As the community of practice evolves, it will continue to build up consensus around good practices, guidelines and tools to advance women’s financial inclusion in ways that will help to close the gender gap and allow women not only to survive, but to thrive. View the original article on NextBillion