NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Monday, July 26, 2004

“…MTV India isn’t built for today or even tomorrow. It’s one of a handful of global businesses targeted for investment by Viacom because of their potential. (MTV channels in China, Japan, and Mexico are among the others.) Right now about 25 million homes in India can watch MTV. There’s room to grow, given that India has more than 100 million TV homes?and that more than half of India’s one billion people are under 25. … Cable operators keep signing up new subscribers. Advertising is growing at a double-digit pace. Direct-to-home satellite businesses have been launched. MTV plans to launch additional channels and acquire others to grab a bigger piece of the pie.” Read full article here.