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A Missed Opportunity for Climate Tech Startups: The Need for Effective Early-Stage Marketing

A Missed Opportunity for Climate Tech Startups: The Need for Effective Early-Stage Marketing

January 22, 2025

The climate tech ecosystem is witnessing a wave of innovation and startup activity. Yet Emre Eren Korkmaz at the University of Oxford argues that these startups often overlook a key factor that’s critical to their long-term success: the need for early-stage marketing strategies. He explains why marketing is a foundational necessity from day one, enabling climate tech startups to offer their solutions to potential clients in the corporate, public and impact sectors, across industries ranging from agriculture to aviation.

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