Delivering on Mass Market Insurance in Africa: Debunking the Myth of Low Demand

Africa’s insurance penetration rate in 2019 was only 2.78%, significantly lower than the global average — and insurance usage is concentrated among the urban elite, with minimal adoption among the people with the most risk of financial shocks. According to Ted Pantone at Turaco, there’s a widespread belief in the industry that this lack of uptake means African customers don’t see value in the benefits of insurance. But he argues that Turaco’s rapid growth in Africa is debunking that myth. He explores three aspects of the company’s model that have enabled it to unlock African customers’ latent demand for insurance.

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