The Rise of the Creator Economy in Emerging Markets: Empowering Youth and Marginalized Communities Through Web Monetization
July 17, 2025
The creator economy — a thriving ecosystem of online content creators ranging from influencers to bloggers — is a growing source of employment and income in developing economies, especially for younger generations. And as Matšeliso Thabane at the Interledger Foundation explains, alternative earning routes are emerging that can allow these creators to monetize their content in new ways. She explores how Web Monetization — a “pay-as-you-use” approach that enables small, real-time payments to content creators — can help this work become a viable career for creators in emerging markets.
