Woman disposing of waste in India

Making Waste Pay: The Keys to Sustaining Paying Customers in Solid Waste Management

Despite growing discourse around the revenue potential of waste to wealth — i.e., reimagining waste as a valuable resource — profitability in municipal solid waste management remains low in India and other low- and middle-income countries. As Vishwanath Varma, Archana Masih, Diksha Rana and Ashish Kapil at Waste Warriors Society argue, this challenge has led to a growing focus on collecting user fees from households — yet that goal is easier said than done. They share analysis based on Waste Warriors Society’s user fee records and customer surveys, which reveals key insights on how to retain paying customers in solid waste management and other user fee-based models of social entrepreneurship.

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