Comparing Four Last-Mile Distribution Models: Best Practices and Common Pitfalls in Reaching Rural Customers
April 17, 2025
Last-mile distributors have found innovative ways to affordably reach consumers living in underserved and/or hard-to-reach areas. As Lucie Klarsfeld McGrath, Jeanne Charbit and Joana Furquim at Hystra explain, these companies use many different last-mile distribution models, tailored to different goods and locations. They discuss the revenue and impact potential of four common models, assessing when they are most relevant, exploring their limitations and optimal conditions for success, and highlighting the key challenges and questions they face moving forward.
