Six Business Plan Pitfalls to Avoid When Approaching Funders: Lessons from Healthcare Enterprises in Emerging Markets

Having a good business plan is a key part of building credibility with funders. But despite its importance to an enterprise’s success, many entrepreneurs in emerging markets struggle to develop a strong business plan that instills confidence among potential funders. Paul Clyde and Ioan Cleaton-Jones at the William Davidson Institute discuss six common business plan mistakes that can undermine an entrepreneur’s prospects with funders, based on their work supporting the development of business plans for hundreds of healthcare enterprises in various emerging markets.

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