Articles by Anahit Tevosyan
Deconstructing the Monolith: Why Understanding Women’s Individual Needs is Key to Closing the Gender Gap in Financial Inclusion
How can financial service providers tailor their products to boost women's financial inclusion? Scott Graham and Anahit Tevosyan at FINCA discuss the findings of a survey of 2,800 financial consumers in the DRC, which showed – perhaps counterintuitively – that focusing on gender as the defining characteristic of a female client is exactly the wrong approach. They explore why it's necessary to “deconstruct the monolith” of female clients by digging into sub-segments of the market to understand their specific needs and constraints.
Solar lighting and improved cookstoves have multiple benefits. But according to a new FINCA International survey of end-users in Uganda, the benefits customers value most involve the products' perceived contributions to a cleaner, healthier household. Scott Graham and Anahit Tevosyan at FINCA explore how highlighting these benefits can help product manufacturers and distributors – and the donors and investors who support them – to strengthen the uptake and usage of off-grid products.