Selling to the Poor
Tuesday, April 5, 2005
It?s becoming a familiar strategy. Emerging economies like Africa, Latin America, and China are offering fertile ground to startups and major companies?including Hewlett-Packard, Microsoft, and DuPont?which face saturated markets in the richest industrial countries. These poorer regions are wielding another power: dictating products that are cheaper, and sometimes better, than their Western counterparts.
Story found here.
Source: Red Herring
