Articles by Ana Escalante
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Wednesday
July 25
2007Banco Azteca and Elektra Cater to the BOP in Mexico and Central America
Growing up in Mexico, I?ve seen first-hand the difficulties that low-income earners have in purchasing goods or getting financial services. These goods and services many times are even more expensive than in a developed country, and are therefore inaccessible to low-income earners. I?ve...
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- Education
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- academia
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Tuesday
July 24
2007News Roundup: NextBillion Consumers at the Bottom of the Pyramid
NextBillion posted three recent news stories yesterday; the three of them address the fact that the four billion people in the world living in poverty are indeed an excellent market. Investing in the BOP has proven to work for multinational corporations. More than ever, the BOP hypothesis is...
- Categories
- Education
- Tags
- academia