Articles by Marcio Jappe
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Guest Articles
Wednesday
May 18
2011Running a Social Business: More Rollercoaster Than Mountain Climb
Some believe a perfect metaphor for running a social business is a huge mountain climb: lots of struggle and suffering, and reaching the summit is the way to recognition and "glory." However, riding endlessly on a roller coaster seems a metaphor closer to reality: ups and downs, fear, excitement, frustration, accomplishment, anxiety and relief.
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