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NextBillion - A WDI Publication

Contributor.

Marcio Jappe
Artemisia

Marcio Jappe serves as Director of theSocialBusiness Accelerator at Artemisia, directly supporting entrepreneurs and their teams in developing their organizations.

Articles by Marcio Jappe

  • Guest Articles

    Wednesday
    May 18
    2011

    Marcio Jappe

    Running a Social Business: More Rollercoaster Than Mountain Climb

    Some believe a perfect metaphor for running a social business is a huge mountain climb: lots of struggle and suffering, and reaching the summit is the way to recognition and "glory." However, riding endlessly on a roller coaster seems a metaphor closer to reality: ups and downs, fear, excitement, frustration, accomplishment, anxiety and relief.

    Categories
    Social Enterprise
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