The International Trade Centre’s Alliances for Action (ITC-A4A), in partnership with the Government of Eswatini, invites local, regional, and international capital providers to express interest in joining the first-ever Eswatini Investor Roadshow — an immersive, curated visit designed to introduce capital providers and investors to high-potential MSMEs and the country’s growing agribusiness and entrepreneurship ecosystem.
This initiative is part of the Eswatini Programme, funded by the European Union (EU). The International Trade Centre’s Alliances for Action, the European Union Delegation to Eswatini and the Government of the Kingdom of Eswatini join forces to increase capacities and capabilities of MSMEs and BSO in several sectors (agribusiness, livestock, handicrafts, and tourism) leading to increased competitiveness of the country, promoting sustainable and inclusive economic growth, creating decent jobs, and improving living standards.
The ITC will select up to 10 qualified capital providers for this inaugural delegation.
Why join the Eswatini Investor the Roadshow?
Access to Compelling SME Investment Opportunities: Eswatini’s SMEs drive employment, innovation, and economic diversification. Participants will gain first-hand insight into promising, investment-ready enterprises.
Deep Engagement with Eswatini’s Business & Government Leadership: Meet senior officials, private sector leaders, financiers, and ecosystem actors. On-the-ground insight into local context, combined with strong local networks, enables successful investment outcomes.
Peer-to-Peer Networking with Other Capital Providers: Engage investors from across Africa and globally.
Closer Partnership with the UN/WTO’s International Trade Centre (ITC): Understand ITC’s global role in supporting SMEs and facilitating investment.
A Fully Curated & Immersive Experience: ITC handles all in-country logistics.
Participants will experience:
Site visits to qualified, investment-ready MSMEs
High-level meetings with government and private-sector leaders, including from the banking and financial sector
Full immersion in Eswatini’s economic landscape and emerging/high-growth sectors
Cultural activities
Logistics & Costs: Co-investment format:
Participants are responsible for airfare to and from Eswatini, and eventual visa application costs
ITC covers Daily Subsistence Allowances (DSA), including accommodation, meals, local transportation, and logistics
Who Should Apply?
Impact investors
Investment managers
Financial Institutions & Intermediaries
Fund Managers
Family offices
Foundations and non-for-profits entities
Corporate investors
Ecosystem actors
Proposed Dates
Week beginning 16 February 2026
OR
Week beginning 2 March 2026
The application should take less than 10 minutes to complete. Applications are due by COB 21st December 2025 at 23:59 Central European time (CET) / 22:59 Greenwich Mean Time (GMT).
