NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

About Evvy:

Evvyis closing the gender health gap by leveraging overlooked female biomarkers, starting with the vaginal microbiome. Evvy’s vaginal healthcare platform is the first to combine state-of-the-art vaginal microbiome testing, precision clinical care, and coaching to give women and people with vaginas the care they deserve. Through this platform, Evvy is building real-world datasets that can transform our understanding of complex female health conditions.

Evvy has raised over $24M from leading consumer healthcare investors including Left Lane, General Catalyst, Labcorp, and others. The team’s work has been recognized by Fast Company Most Innovative Companies, World Changing Ideas, & Brands That Matter, The Webby Awards, and more.

About the role:

We’re looking for a Head of Growth to create and lead a comprehensive consumer acquisition strategy for Evvy’s precision vaginal healthcare platform.

The Head of Growth will be the driving force behind Evvy’s end-to-end consumer go-to-market strategy and execution, ensuring that our acquisition is data-driven and efficient across all paid and owned channels. This role will be laser-focused on and accountable for growth, CAC, and LTV, leading acquisition across all paid/organic channels.

Evvy is a primarily in-person team based in NYC. Given the cross-functional nature of this role, our ideal candidate is located in NYC.

What you’ll do:

• Drive consumer acquisition across all paid and organic channels (search, social, SEO/AEO, email, influencer/affiliate, CRO, etc.).
• Own and optimize growth strategy and budget allocation, balancing near- and long-term priorities.
• Monitor CAC and performance daily, adjusting spend, mix, and tactics in real time.
• Partner with product/engineering to design, run, and analyze A/B tests across ads and landing pages.
• Define core growth KPIs, build scalable tracking/reporting processes, and ensure cross-company visibility.
• Collaborate with finance to align spend and revenue forecasts, and clearly communicate performance to leadership and stakeholders.
• Over time, build and lead a world-class growth team, including hiring and managing freelancers and agencies as needed

What we’re looking for:

• 7+ years of experience (with at least 3 years in a leadership role) on the growth team of a consumer-focused company with a proven track record of success in consumer health or subscription-based e-commerce
• Prior experience in a start-up, early-stage, or a high-growth business during a period of rapid acceleration
• Deep understanding of best practices in across key growth marketing channels (Google, Meta, TikTok, SEO, Email, Influencer/Affiliate, Audio, Streaming Video, etc)
• Extensive experience building out a scaled performance advertising creative engine, with strong creative instincts: able to brief, test, and scale breakthrough creative (not just optimize bids)
• Proven success managing agencies and freelancers while also building in-house growth orgs.
• Extensive experience in analytics and measurement, including proficiency with data analysis tools (e.g. Google Analytics, Excel/Sheets, SQL) and ability to create your own dashboards and analyses.
• Experience and interest in applying AI to Growth workflows

Company Benefits:

• Flexible PTO
• $1K learning and development budget per employee per year
• Health, dental and vision insurance offered, and HSA plans available. Premiums covered 100% at the standard tier.
• 401k plan (Roth and traditional)
• Paid parental leave

Evvy is an equal opportunity employer that is committed to diversity and inclusion both in the workplace and in our application process. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.