NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Friday, January 11, 2013

What’s the best way to make a difference in the coming year? Here’s a list of things to keep in mind as you run your social enterprise.

Momentum for social entrepreneurship is exploding. Every year, more and more people are working on businesses and organizations designed to improve the world. As we look forward to the rest of 2013 and the continued expansion of the field, here’s a list of resolutions that social entrepreneurs should be thinking about.

1. TALK TO YOUR USERS

If you aren’t talking to your users, you’re doing it wrong. Find ways to engage your clients in program, product, and service design. The only way to be relevant is to ensure that you are grounded in the realities of your audiences. And remember that their needs change over time–you should be changing with them.