World’s 3.7 billion limited-income earners represent rapidly-growing consumer market
Tuesday, June 9, 2009
Private-sector leaders in the world’s emerging markets have compelling opportunities to invest in businesses that improve life for large swaths of the population, said Hisham El-Khazindar, Co-Founder and Managing Director of Citadel Capital, the Middle East and North Africa’s leading private equity firm .
El Khazindar was addressing high profile Arab businessmen and decision makers at a Harvard University Arab Alumni Association panel that discussed subjects relating to the Arab world, including the effects of the crisis, education, and the effects of investment policy on consumers.
Hisham El-Khazindar urged Arab investors to look beyond the obvious to fund profitable enterprises that serve the “base of the pyramid,” the estimated 3.7 billion people around the world who are largely excluded from formal markets.