5 ways to fight resistance to sustainability
Thursday, November 21, 2013
In the emerging field of green business, we struggle each day to persuade skeptics to invest in a new product, switch to a new service or try out a new way of working that would better serve our world’s natural environment and population. Day after day, we encounter resistance to change.
Muhammad Yunus, of Grameen Bank and the worldwide microcredit movement, spent more than 30 years promoting the idea of microcredit — first in his native Bangladesh and later around the world. Growing the Grameen Bank from a small outpost to a bank that lent to millions of poor women was a long and trying process, and he learned a great deal from it. So can we.