Monday
July 9
2018

81 Designs: A social enterprise that marries art with women’s empowerment

By Sudeshna Ghosh

It started with a desire to bridge art and humanity. Emirati art graduate Nadine Malouf always wanted to do something charitable and art-related. Being half-Palestinian, setting up an enterprise that helps women affected by the refugee crisis in Palestine seemed an obvious choice, so she founded 81 Designs together with her mother, Nesrine El-Tibi Malouf, in 2016.

The brand oversees a group of refugee women as they recreate the works of leading Middle Eastern artists in the traditional “tatreez” style of cross-stitching. The results created using this painstaking technique are as innovative as they are beautiful.

Photo courtesy of David Weekly.

Source: Arab News (link opens in a new window)

Categories
Entrepreneurship
Tags
fashion, gender equality, MENA, Middle East, refugees, social business, social enterprise, social entrepreneurship, social impact, Women