-
Big Corporations Try to Tap a Market They Have Ignored
The world’s biggest corporations are scrambling to tap a market they have largely ignored for decades - the world’s four billion poor people. From South Africa to Brazil, companies like Danone and Unilever sell individual packets of yogurt and soap in rural villages and urban open-air markets. In the telecommunications sector, the biggest growth area is among the poor, who are snapping up cellphones. Some 60 percent of the world’s population exists on less than ...
- Categories
- Investing