A defining moment: when will business for good start counting in the US?
By Lee Mannion
As the daughter of Jamaican and Cuban immigrants growing up in New York City’s Bronx, Rasheda Weaver dreamed of starting a business with a social purpose – one that offered opportunities to recent arrivals like her parents.
As a student, she discovered companies seeking to make a profit and achieve a social goal existed but it was hard to know where or how. So she created the first national directory that connects social enterprises and scholars in the United States.
“Research suggests we have the highest number of social enterprises in the world,” Weaver, now an award-winning expert in community entrepreneurship at Vermont University told the Thomson Reuters Foundation.
“But we don’t really know much about them.”
Photo courtesy of frankieleon.