Whistle for a `photo taxi’, by R. Narayanan

Sunday, May 1, 2005

Is there a service model available here that can enable self-financing brand-building? The camera industry needs to look at alternate revenue models by targeting the underserved customer at the bottom of the pyramid. It could come up with a service model that increases the number of users, and simultaneously builds brand equity for existing or new players.
For this, we’ll have to take a look at what the customer really wants.
The customer did not want a camera in the first place. He wanted to ’capture the moment,’ preserve, share and retrieve it. The camera is a mere enabler. So instead of addressing the `enabler’ market, what happens if we address the ’capture the moment’ market?
Story found here.

Source: The Hindu Business Line