Afrikrea Raises $6.2 Million in New Funding, Rebrands to Anka
By Casey Hall
The e-commerce platform, which aims to bring African-made products to a global audience, has completed a $6.2 million pre-Series A funding round and rebranded to Anka (a term which means “ours” in the Bambara and Djoula languages).
The new funding round was led by Investisseurs & Partenaires, an investment firm dedicated to funding small and medium African enterprises, and includes participation from Alibaba’s executive vice chairman Joe Tsai, Bestseller Foundation, VestedWorld, Enigmo, Groupe Prunay and Rising Tide Africa.
The new capital will be used to build out the mobile infrastructure of Anka’s e-commerce software as a service (SaaS), allowing easier global access for its retailers, as well as investment in further product development.
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