Amazon Invests $250,000 in the Mexican Startup Kigüi to Reduce Food Waste
Mexican startup Kigüi has captured Amazon’s interest, leading to a USD$250,000 investment in the AWS Impact Accelerator for Latino Founders program. Kigüi’s initiative focuses on reducing food waste in supermarkets through a free app that enables consumers to save up to 60% on products approaching their expiration date.
Food waste is a significant global challenge, with 931 million tons of food wasted yearly, according to the 2021 Food Waste Index by the United Nations Environment Programme (UNEP). Amazon’s investment in Kigüi presents an opportunity to address this serious issue. It has the potential to significantly impact food waste reduction in Mexico and Argentina, where the company currently operates.
Photo courtesy of Carsten ten Brink.