Announcing the launch of the 2016 Global Adoption Survey of Mobile Money
Friday, July 8, 2016
Today, we are launching the 2016 version of our annual Global Adoption Survey. This year’s survey continues to focus on the health of the industry and the development of the ecosystem. The scope encompasses mobile money, as well as credit, savings and insurance products enabled by mobile money.
We encourage every service provider to participate, as their responses are valuable for creating visibility on key trends, milestones and innovations in the world of mobile money. This year’s survey release also marks another change—a revised definition of mobile money that better incorporates the fast-changing digital landscape.
Revising our definition
The rapid evolution of the mobile industry will continue to impact mobile money, particularly around the technical interface. The interface of mobile money is likely to change substantially in the coming three to five years as smartphone usage increases among the unbanked.
Source: GSMA (link opens in a new window)