Thursday
April 16
2020

Apple Unveils Low-Priced iPhone in Bid to Capture Emerging Markets

By Tripp Mickle

Apple Inc. on Wednesday introduced a lower-priced iPhone with a fingerprint sensor and older exterior design, as the tech giant looks to revitalize its biggest franchise by targeting a broader group of potential buyers.

The new iPhone SE, which starts at $399, is the lowest-priced smartphone the company has offered since 2018, when it discontinued a previous low-end model with the same name. It is $50 cheaper than its previous least-expensive smartphone, the iPhone 8.

Photo courtesy of uditha wickramanayaka.

Source: Wall Street Journal (link opens in a new window)

Categories
Technology
Tags
emerging markets, smartphones, technology