Arthur D Little launches innovative publication
Wednesday, June 8, 2005
In 1999 Arthur D Little partnered with the World Business Council for Sustainable Development to look at how companies were integrating sustainable development into how they approached innovation. Five years on they set out to see what had changed and have now produced the “Innovation High Ground Report“.
For this latest report Arthur D. Little collaborated with Hedstrom Associates and surveyed 40 technology companies across Europe, the U.S., and Japan. The purpose was to see how they are finding business opportunities presented by integration of sustainability into the innovation process? calling this ’Sustainability-Driven Innovation’ – the creation of new market space, products & services or processes driven by social, environmental or sustainability issues.
They focussed on global companies where technology and innovation is key to business success, including companies from the telecoms, chemicals, healthcare and energy sectors. These included Sony, Procter & Gamble, Vodafone, HP and Motorola.
Story found here.
Source: Business in the Community