Backed by Greycroft, Klasha Gets $2.4 Million To Improve Cross-border Commerce in Africa
Analysts say the value of e-commerce in Africa is expected to reach $29 billion next year, yet Africans still find it difficult to make international payments for products online.
Cards, M-Pesa, bank transfer and mobile money, are the most common methods Africans use to make payments. But while various payment gateways have provided better experiences than how things were, say, a decade ago, there’s more work to be done.
Klasha, a Lagos and San Francisco-based startup, sees a niche in cross-border commerce and provides multiple integrations and APIs to facilitate transactions in that space. Today, it has raised $2.4 million in seed to scale.
Photo courtesy of WorldRemit Comms.