Bank of America to Further Integrate Impact Investing Into Goals-Based Approach to Serving Clients
Bank of America today announced that it is enhancing how it engages with clients interested in pursuing positive environmental and social outcomes through impact investing. For several years, client-facing professionals from the company’s Merrill Lynch Wealth Management, U.S. Trust and Merrill Edge businesses have been winning and deepening relationships through goals-based conversations. During these meaningful discussions, clients are increasingly articulating impact-oriented goals alongside their overall financial priorities.
“We’re focused on innovation as we develop our environmental, social and governance (ESG) capabilities, and going right where our clients are taking us,” said Andy Sieg, head of Merrill Lynch Wealth Management. “Not so long ago, impact investments were a small part of most goals-based discussions with clients. Today, however, there are more ways for clients to align their values with their investments, and they are proactively seeking information and opportunities during conversations with advisors.”
A recent U.S. Trust study found that 38 percent of wealthy individuals have or are interested in impact investments today.1 Other industry research has found that nearly half of affluent investors are interested in participating in socially responsible investments over the next 12 months.2 Additionally, 74 percent of investors say they would be more likely to work with an advisor who could offer investment strategies that result in both competitive returns and a positive impact on society.