Bayer Expands Better Life Farming Initiative in India; Empowers Smallholder Farmers Across Six States
By Abha Toppo
After the successful implementation of its ‘Better Life Farming’ initiative in Uttar Pradesh and Jharkhand, Bayer has now expanded the initiative to Bihar, Madhya Pradesh, Odisha and West Bengal. Better Life Farming aims to provide smallholder farmers with access to modern agri-inputs and farming advisory and enable additional income generation through rural agri-entrepreneurship.
‘Better Life Farming’ is a global multi-stakeholder alliance that works with partners across the agri-value chain to support smallholder farmers in developing economies to increase crop yields and farm incomes. The alliance has global partners that include Bayer with its expertise in seeds, crop protection & agronomy; IFC, the development finance institution for impact assessment; and Netafim for drip irrigation technologies. In India, the alliance works with additional local partners: Yara Fertilisers for soil and nutrient management; DeHaat, AgriBazaar, and Big Basket as off-takers;1 Tata Trusts for improving rural livelihoods and promoting self-reliant agri-entrepreneurship; and Axis Bank for financing.
Photo courtesy of Joseph D’Mello.
Source: Krishi Jagran (link opens in a new window)
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