Bayer Supports ‘Digital Health Startups’
More and more big firms are bringing young talent in-house in the hope that they will bring fresh ideas along with them and infuse new vigor into their companies. German pharma giant Bayer is also following this trend.
The 26-year-old Ghanaian entrepreneur, Raindolf Owusu, recently received a prize – endowed with 50,000 euros ($56,300) – from the German pharmaceutical giant Bayer, to develop his innovative app even further.
Wearing a traditional Woodin shirt, Owusu listened to the words of praise from Bayer’s management board member and chief of innovation, Kemal Malik. “At Bayer everything we do is about innovation but we realize that there is lot of innovation outside of Bayer,” Malik said as he looked at the prize winners, including the radiant Owusu.
Digital Health: Four innovative “Digital Health startups” were selected from across the world to work on Bayer’s digital health applications at the company’s site in Berlin. The startups have 100 days to work on the apps, and Bayer has not only allocated special office space for them, but also assigned a mentor to advise the startups.
Source: DW (link opens in a new window)
- Health Care