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Global venture capital firm, BEENEXT, has invested $3.4 million in global digital gaming marketplace, Driffle, along with other investors such as JAFCO Asia, Taurus Ventures, Better Capital and White Venture Capital. The seed funding round also saw prominent well-known investors participating such as Kunal Shah, Maninder Gulati, Amit Damani, Archana Priyadarshani, and Arun Venkatachalam, among others.

Driffle will primarily invest in hiring, strengthening tech infrastructure, product development and expanding to new markets. In addition, the e-gaming company will use the funds to add more people across verticals such as product, engineering, marketing, and customer support in its Gurgaon office.

Commenting on this development, Chetan Bhardwaj, co-founder and CEO of the company said, “At Driffle, we enable instant delivery of our goods digitally, with simplified payment processes, overcoming the complications of payment fraud and cross-border distribution. We are thrilled to have reputed investors backing us as we expand our presence globally with the aim to make gaming more secure and convenient like never before.

Photo courtesy of Stas Knop.