Bottom of the Pyramid Business Strategy Holds Sway
Monday, October 22, 2012
The BOP strategy is right here with us and it is holding sway, but many probably do not know. This is what the case is with several economic practices we get involved in day-in-day-out, which we are oblivious of what esoteric names the intellectuals of this world call them..
Source: Business Day Nigeria (link opens in a new window)