Bottom of the Pyramid Business Strategy in Nigeria

Thursday, May 1, 2014

The best business model in the world now is tapping into people at the bottom of the pyramid, Subhomoy Bhattacharjee, executive editor, Financial Express of India, told a cross section of business chieftains and diplomats in Lagos recently.

Bhattacharjee, who spoke at a discussion forum organised by Lagos Business School (Pan African University) and the Indian High commission in Nigeria, said “unless this is done, businesses will not be able to scale up”.

Source: New Telegraph Online (link opens in a new window)

Categories
Entrepreneurship
Tags
Base of the Pyramid, financial inclusion, social enterprise