Bottom Of The Pyramid Overspending On Mobile Services in Africa

Tuesday, March 18, 2014

Paul Nderi, Youth Education Network programme assistant, said that low income earners, otherwise referred to as the ‘base of the pyramid’, are over-spending on mobile services.

“Majority of the poor … actually use prepaid services as they load cheaper credit where they spend more than those people who are on postpaid services,” Nderi said, adding that a low-income Kenyan who earns about $2 a day spends an average of $0.60 on telecommunication services on a daily basis.

Source: AFK Insider (link opens in a new window)

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