Bottom of the Pyramid Plan Boosts Revenues

Monday, August 24, 2009

Family Bank has transformed itself from a building society formed in 1984 to a fully-fledged bank. The indigenous bank has since its conversion in May 2007 been on a growth path in terms of customer outreach and the bottom line.

It boasts of 44 branches spread across the country. Within the last one year the bank has added 11 branches to its network ,indicating its growth momentum. Operating in an increasingly competitive market, the bank has managed to hold its head high among its peers by being innovative and customer driven.

Indeed, it’s the only bank that offers paperless banking — no filling of deposit or withdrawal slips — which has enhanced its service delivery by eliminating an otherwise tedious process

Source: Business Daily Africa (link opens in a new window)