NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

The Farafena founder sees his business pivoting from its import model to focus on African consumers.

We asked prominent members of the B.C. business community what they’ve learned from the COVID-19 pandemic—and how this crisis will change everything from work to leadership. Oumar Barou Togola is founder and executive chair of Farafena, a Vancouver-based social enterprise that imports and sells grain, flour and other food products grown by women farmers in the African nations of Mali and Malawi.

Photo courtesy of Michael Callaghan.