NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Tuesday, October 8, 2019

This week, Cellulant – an Africa-focused payments services firm – is announcing a big play to build the comprehensive “catch-all app” for consumers in the African market. The company will rebrand its consumer product, Mula – heretofore calling it Tingg – but the change will be bigger than the name alone. According to Cellulant, Tingg will be the new hub for all of the digital financial services it offers to consumers, including bill payments, remittances, lending, group investments, food and gas orders – all housed in one app that will be live across eight Africa markets.

The move, according to Cellulant, will not just be to create another mobile commerce or payments niche site. The goal, according to a LinkedIn announcement, is to build the continent’s first “super app.”

The newly rebranded offering, according to the firm, will combine all the features customers most favored on the old Mula platform – particularly its digital bill payments function – along with the full range of connectivity services under Cellulant’s core brand.

Photo courtesy of rawpixel.