Can India’s largest electric vehicle maker short circuit Ola and Uber’s smooth ride?
By Durba Ghosh
After years of a virtual duopoly, the Indian app-based ride-hailing market is witnessing a disruption of sorts. So what exactly does last month’s launch of Mahindra & Mahindra’s (M&M) Glyd mean for incumbents Ola and Uber?
Not much really initially, since Glyd is exclusively focusing on electric vehicles (EVs), say experts. “The EV space, first, is tough to crack at this stage when the infrastructure is not mature,” said Ruchi Shukla, a Mumbai-based independent mobility expert.
Indeed, the infrastructural support for EVs in India, be it cost-effective batteries or sufficient charging points, is utterly lacking—something Ola has realised the hard way over the past two years.
Photo courtesy of GPS.