January 31

Can Mr. Beast Break Through on the Chinese Internet?

The world’s biggest YouTuber is breaking into the one market Western content creators have generally avoided: China.

Jimmy Donaldson — better known worldwide by his online alias Mr. Beast — recently uploaded his first video to Bilibili, a Chinese website similar to YouTube, taking over an unofficial channel that was operated by his mainland fans. His first video became one of Bilibili’s most-watched this week, racking up nearly 7 million views as of Friday.

Photo courtesy of Wikimedia: MrBeast in 2022.

Source: Semafor (link opens in a new window)

media and entertainment, regulations