Change From the Very, Very Bottom Up

Thursday, May 23, 2013

You may have heard of multinational corporations, such as Unilever, seeking to target the so-called ‘bottom of the pyramid’, providing goods and services to the $5 trillion marketcomprising the poorest 4 billion people in the world. But there are also small business owners from that segment of society targeting that market.

This is the story of one of them, a woman whose determination, confidence and two $130 loans brought real and tangible changes to her life and the lives of many others.

In 2006, Rasheda Sahab’s husband passed away from kidney failure. At 31 she was left with no money due to his medical expenses, four children including a ten-month-old son and her husband’s small hardware shop selling latrine parts in their village of Hobirbari, about 47 miles north of Bangladesh’s capital, Dhaka.

Source: Huffington Post (link opens in a new window)

Categories
Entrepreneurship, Health Care
Tags
entrepreneurship, poverty, sanitation, Women