Change.org Dives Into Crowdfunding
Since Change.org began focusing on viral petitions in 2011, one of the criticisms it has received has been that it facilitates “slacktivism,” a breed of lightweight, passive action that passes for real engagement. And for about just as long, Change.org’s founder and CEO, Ben Rattray, has been arguing that the petition tool is not only effective, but the beginning of a “platform for social change that empowers movements.”
On Thursday, Change.org will launch a new feature with which petition signers can put their money where their signature is. It allows campaign creators to add a donation button to their petitions.
At launch, the feature will only be available in the U.S., though Change.org plans to soon expand to more than a dozen countries. The company will charge a 5% fee on all donations.