July 2
2016 Dives Into Crowdfunding

Since began focusing on viral petitions in 2011, one of the criticisms it has received has been that it facilitates “slacktivism,” a breed of lightweight, passive action that passes for real engagement. And for about just as long,’s founder and CEO, Ben Rattray, has been arguing that the petition tool is not only effective, but the beginning of a “platform for social change that empowers movements.”

On Thursday, will launch a new feature with which petition signers can put their money where their signature is. It allows campaign creators to add a donation button to their petitions.

At launch, the feature will only be available in the U.S., though plans to soon expand to more than a dozen countries. The company will charge a 5% fee on all donations.

Source: Fast Company (link opens in a new window)

crowdfunding, money, social business