CHINA: China has over 34 million bloggers

Wednesday, September 27, 2006

Beijing — The number of blogs in China hit a record 34 million in August, 30 times more than just four years ago when the on-line writing phenomena began to sweep the country.

More than 17 million people in China consider themselves blog writers, offering personal insights and opinions on any topic they choose, according to a report on China’s blog market, which says 75 million people regularly read blogs.

The report also points out that nearly 70 per cent of the blogs, or about 23 million of them, are classified as dormant as they have remained unchanged for more than a month.

It (the dormancy) has caused great waste to blog space, Xinhua news agency quoted the report as saying. The rapid growth of blog sites in China also brought potential business opportunities to the advertising industry.

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Source: Times of India (link opens in a new window)