Citi starts Latin American mobile startup challenge
Wednesday, May 14, 2014
At present, Citi has two mobile apps active in 10 markets in Latin America. These are a standard mobile banking app, and another that allows users to see what benefits they can get in the retail environment, including transaction abilities, offers, coupons, discounts and promotions.
“We wanted to tap into the great minds in the region,” said Itziar Diez-Canedo, vice president of digital strategy, digital banking and business development, Citi Latin America. “These startups are building value-added services in areas such as PFM and peer to peer payments that could benefit our mobile app.”