Coca-Cola Distribution Model Contributes to Entrepreneurship

Wednesday, May 27, 2009

Report finds that the company’s Manual Distribution Centers have led to the creation of 12,000 jobs while contributing to the Millennium Development Goals. — As part of its commitment to the Business Call to Action, Coca-Cola has developed a Manual Distribution Center (MDC) model in Ethiopia and Tanzania that has the potential to contribute to some of the Millennium Development Goals (MDGs).

Coca-Cola’s efforts in Africa are described in a report entitled Developing Inclusive Business Models, issued by the Harvard Kennedy School and the International Finance Corporation (IFC).

The eight Millennium Development Goals provide a framework for the development activities in more than 190 countries, and aim to successfully address the world’s main development challenges by 2015. These challenges include the eradication of extreme poverty and hunger, the promotion of gender equality, improvements in health, and environmental sustainability.

Source: Social Funds (link opens in a new window)