Coca-Cola, Partners to spend $1.7 million billion on Indian agri system
Wednesday, June 7, 2017
Global beverages major Coca-Cola today said it will contribute, along with its parters, over USD 1.7 billion (Rs 10,943 crore) in next five years to the Indian agriculture ecosystem.
To be contributed by the company, its bottling partners, fruit suppliers and processors, the amount will be for the entire supply chain from “grove to glass through a concept called ‘Fruit Circular Economy’,” Coca-Cola India said in a statement.
“Close to $800 million (Rs 5,150 crore) of this contribution would be towards procurement of processed fruit pulp and fruit concentrate for the Coca-Cola Company’s ever increasing portfolio of juice and juice drinks and carbonated drinks with juice products in India,” it said.