Cool But Confused: Social Entrepreneurs Find It Harder to Explain Their Work
By Sarah Shearman
As businesses with a mission to do good become increasingly trendy, social entrepreneurs said they were finding it harder than ever to tackle one of their major problems – explaining what they do.
For years social entrepreneurs trying to solve a wide range of issues from affordable healthcare to homelessness have faced the same question: are you running a charity or a business?
There is no universally accepted definition but a social entrepreneur can be described as someone who applies commercial strategies to tackle social and environmental problems and can operate as a for-profit or not-for-profit businesses.
Photo courtesy of David Weekly.