NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

In 2021, Copia Group expanded into Uganda to provide “its unique mobile commerce service to millions of middle-class Ugandans”. At the time, Tracey Turner, Copia Global Founder and Chair said that “Uganda has one of the fastest growing middle classes in the world with a hard-working population and a dynamic entrepreneurial culture. Copia is designed specifically to serve this high growth but underserved consumer base who want access to high-quality products at the best prices.”

Photo courtesy of ICT4D.at.